Power Up is an ambitious, long-term initiative which supports Black music creators and industry professionals and executives, as well as addressing anti-Black racism and racial disparities in the music sector.

Set up and managed by PRS Foundation in partnership with YouTube Music, Beggars Group, Spotify and the Black Music Coalition, the initiative brings several music industry partners and goes beyond solidarity, with new approaches which foster meaningful change. Other supporters include Creative Scotland, Believe, Simkins plus AIM, the BPI, the FAC, The Ivors Academy, the MMF, the MPA, MPG, The Musicians’ Union, PPL, PRS for Music and the PRS Members’ Fund who each bring added-value support to power up participants as well as Associate Partner SHOUT4.

Through a holistic Power Up Participant Programme and the Power Up Movement, we will break down barriers to create:

A fairer, more equitable music industry for Black creators and industry professionals
Better representation in all sectors of the UK music industry
To support innovative and exciting Black talent to create exceptional new music in all genres and at all career levels
To amplify the work of Black creators and industry professionals to accelerate change